If you are so inseparable from your collection of favourite tunes that you want to listen to them even while you’re fooling around in the lake (or the river or the sea or even the seabed) then you are far from belonging to a minority.

In fact such is the demand for MP3 players that work underwater, in wet conditions and are proof against the ravages of salt and sand that it makes you wonder if there is any activity left on the planet which people will not marry to listening to music.

The latest offering in this market is a waterproof SwiMP3 player that uses bond conduction technology has been released for swimmers, triathletes, surfers and anyone who wants to listen to music whilst in the water.

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The SwiMP3 player comes from Finis, Inc., founded in 1993 by Olympic Gold Medalist Pablo Morales and John Mix. Unlike other waterproof players that rely on traditional air conduction technologies, often producing a muffled sound, the SwiMP3 player uses bone conduction (the direct transfer of sound vibrations from the cheek bone to the inner ear) to provide the swimmer with exceptional sound clarity. Bone conduction hearing is a safe, well-established hearing mechanism in humans that the SwiMP3 player leverages to enhance aquatic activity.

The SwiMP3 player is fully waterproof and can be used with all competitive swim strokes.

It holds approximately 30 songs for four hours of continuous music.

The SwiMP3 player (pronounced "Swim-P-3") allows athletes to hear the same high quality music while they're in the water that they're accustomed to hearing while running, biking or at the gym.

The SwiMP3 player comes with a pair of Lane 4 goggles, ear plugs, carrying case, a USB cable and MusicMatch CD.

Finis has a licensing agreement with MusicMatch to provide the MusicMatch Jukebox and download capabilities to the SwiMP3 player.

So this summer, when you hit the water you can enjoy unalloyed, quality music with every stroke you take.